Top 5 Social Apps on Android in Ghana Q4 2021

In the fourth quarter of 2021, the performance of the top 5 social apps on the Android platform in Ghana displayed varied trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the market dynamics.

TikTok experienced a significant increase in weekly downloads, peaking at around 294K in the week of November 8. Revenue saw a steady climb, reaching approximately $2.5K in the final week of December. Active users remained relatively stable, fluctuating between 1.38M and 1.45M throughout the quarter.

Familo: Find My Phone Locator showed a positive trend in weekly revenue, which rose to about $582 by the last week of December. Downloads also saw a notable increase, peaking at around 7.6K in the same week. Active users grew steadily, reaching approximately 19.9K by the end of the quarter.

Bigo Live - Live Streaming App had a relatively stable revenue stream, with slight fluctuations, ending the quarter at $447. Downloads showed minor variances, peaking at around 810 in late September. Active users remained consistent, hovering between 3.2K and 3.6K.

Who - Live Video Chat saw a decline in revenue over the quarter, ending at around $243. Downloads experienced a downward trend, starting at 4.4K and closing at 1.7K. Active users also decreased, from approximately 18.9K to 9.8K by the end of December.

Unlimited Texting, Calling App maintained a steady revenue, ending the quarter at $195. Downloads were relatively stable, peaking at around 443 in mid-November. Active users saw a slight decline, from approximately 1.9K to 1.8K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.